Wren Iyer-Hollings
General Partner · Co-Founder
Led the firm's investment in Intersoul and serves on the Intersoul board. Previously an early-stage investor in consumer applied AI. Founded Cross Axle Ventures in 2019.
Cross Axle Ventures is an early-stage venture capital firm investing in durable consumer technology and applied AI. We manage approximately $480 million across two funds. We lead and we co-lead Series A rounds, and we typically hold positions for at least eight years.
A new generation of consumer technology is being built on top of foundation models. The companies that will matter in twenty years will be the ones that treat the customer relationship as the product, and the model as the substrate.
We invest at the earliest stages — typically the first institutional round — and we look for founders who are designing for retention curves rather than acquisition curves. We do not chase year-over-year revenue multiples; we look for businesses where the unit-economic case strengthens the longer a customer remains.
We are happy to be the first call and the only call. We prefer to lead, and we will write the first check.
Our standard documents are calibrated to keep founders in control of board composition, follow-on financing, and product direction for as long as the company is performing against its own plan.
We underwrite to retention curves, not acquisition cohorts. We are most interested in products customers expect to use for years, not sessions.
We have not sold a position in our first fund. Our LPs are aligned to a holding period longer than the typical venture cycle, and that latitude is passed through to our companies.
A selection of currently held investments. We do not maintain a comprehensive public portfolio list.
Durable AI companionship; subscription product designed to retain a single customer relationship across years. Led the Series A in September 2024.
Continuous-care platform for chronic-condition management, designed around clinician-to-patient continuity rather than transactional visits.
Low-latency voice synthesis and streaming infrastructure powering subscription consumer products with long-lived user relationships.
At-home sleep diagnosis and titration platform. Built for the multi-year care relationship typical of obstructive sleep disorders.
Subscription advisory product for households with intergenerational financial needs. Designed for retention across life events.
Consumer-facing tabletop and play-pattern product line built on generative systems. First-of-fund applied-AI consumer investment.
Led the firm's investment in Intersoul and serves on the Intersoul board. Previously an early-stage investor in consumer applied AI. Founded Cross Axle Ventures in 2019.
Heads the firm's health and longitudinal-care practice. Previously a clinician and an early operator at a long-tenure care company. Founded Cross Axle Ventures in 2019.
Joined in 2022 to lead the firm's voice and consumer-AI practice. Previously a founding engineer at two consumer infrastructure companies.